Marketing Director plays a very important role at Orchestra Iowa and is responsible for developing and implementing multi-channel promotional strategies that support a positive brand identity that achieve Orchestra Iowa’s concert attendance, ticket sales, and other earned revenue goals.
DUTIES AND RESPONSIBILITIES
Marketing & Sales
- Create and implement subscription, single ticket, and special event sales campaigns through digital marketing, direct mail, print and mass media, and grassroots efforts
- Design email and social media content strategies in coordination with Marketing Committee and implement the development and distribution of content
- Maintain and update website content and design using SilverStripe software
- Oversee production of the digital program guide and distribution processes
- Analyze and evaluate the effectiveness of marketing campaigns and strategies
- Collaborate with the Artistic team to develop accessible promotional language
- Collaborate with the Development team to negotiate media sponsorships and group packages that develop strong institutional relationships with corporate partners
- Create and distribute collateral that increases Opus Concert Café’s use as a corporate rental and other community uses
- Explore, recommend, develop, and implement merchandising opportunities
- Conduct patron research, analyze results/trends, and prepare recommendations
- Negotiate contracts with outside vendors, including media partners, graphic designers, printers, etc., and regularly evaluate their work
Public Relations & Communications
- Create and reinforce the institution’s brand portfolio, including Orchestra Iowa, Orchestra Iowa School, and Opus Concert Café and ensure consistent delivery of message and style
- Oversee the publication of all printed material, as well as the creation of all digital messaging
- Communicate with a broad range of constituencies including the media, serving as an official spokesperson for the organization as needed
- Represent Orchestra Iowa at performances, events, and in the community
Administrative
- Assist the CEO, CFO and Board in establishing appropriate ticket sales and event goals; prepare regular reports and projections
- Serve as part of the management team in assisting the CEO in implementing the organization’s strategic goals
- Maintain a master marketing and communications calendar
- Actively participate in and implement strategies of appropriate Board committees
- Perform other duties as assigned by the CEO
REQUIRED SKILLS & EXPERIENCE
- Bachelors degree or equivalent with one to three years of marketing and/or public relations experience
- Prior experience with performing arts and/or events-based marketing preferred
- Superb written, verbal, and organizational skills
- Extraordinary time management skills
- Extreme attention to detail
- Diplomacy in handling sensitive and confidential information
- Ability to manage multiple projects and personnel, achieving success within a fast-paced work environment
- Proficiency in Microsoft Office, Adobe Design Suite and Tessitura (or other CRM database)
Preferred qualifications include:
- Experience working for an organization in performing arts is a plus
- Passion for the arts and their vital role in enhancing the quality of life is a must
- Knowledge of Tessitura or similar donor and ticketing database
SALARY AND BENEFITS
Salary: $45,000.00 – $51,000.00 per year; full-time position
Orchestra Iowa offers benefits that include: a generous paid-time-off plan, comprehensive employee medical plan, voluntary 403(b) plan, long-term disability, downtown parking, complimentary concert tickets, and others.
Orchestra Iowa is pleased to be an equal opportunity employer.
APPLICATION PROCEDURE
To apply, submit a cover letter, resume with salary history, and three references. No phone calls